Everything you need to know about the Components of Marketing Environment – Factors Influencing Internal, Micro and Macro Environment. Environment is not static; it is dynamic i.e., ever changing. Any change in environment brings both challenges and opportunities. The marketers should keep watching these environmental changes and devise the schemes to face as well as reap the heap of benefits. [...]
According to Stanton, 'marketing-mix is a combination of four elements product, pricing structure, distribution system, and promotional activities used to satisfy the needs of an organisation's target market (s) and, at the same time, achieve its marketing objectives. The elements or variables mixed with the marketing-mix have been developed to a lengthy inventory. Several scholars have classified the varied elements [...]
Broadly stated, there can be a managerial view as well as a holistic view on the study of consumer behaviour. The managerial view is that consumer behaviour study is an applied social science. That is, consumer behaviour study is used as an adjunct to and as a basic for developing marketing strategies. Whereas, the holistic view considers consumer behaviour to [...]