Mass marketing time has gone. Gone are the days when the companies used to deliver the same product for the total market. Today the companies are segmenting their customers into similar clusters in order to market specialised products and services to each group. As for most of the companies 20% of the market brings in 80% of the revenues therefore, [...]
The first question that is important to ask is what is the target market? Where we are targeting instead of chasing the amorphous mass market. Hindustan level has as many as 11 brands directed towards the different market segments. Coalgate Palmolive has tooth paste brands as Coalgate total, Coalgate gel. When we tailor our product to the segment we can [...]
A project report on product positioning in India. This report will also help you to learn about:- 1. Introduction to Product Positioning 2. Objectives and Usefulness of Product Positioning 3. Elements of Product Positioning 4. Approaches to Product Positioning 5. Differentiating the Product 6. Specific Ways to Differentiate 7. Product Positioning Strategy and Other Details. Contents: Project Report on the [...]