Tag Archives | Marketing

Integrated Marketing Communication Planning Process | Management

This article throws light upon the six main steps of integrated marketing communication planning process. The steps are: 1. Review of Marketing Plan 2. Promotional Programme Situational Analysis 3. Analysis of Communication Process 4. Budget Determination 5. Developing the Integrated Marketing Communication Programme 6. Mentoring, Evaluation and Control. Step # 1. Review of Marketing Plan: Before developing a promotional programme, [...]

By |2016-12-04T08:09:42+05:30December 4, 2016|Marketing|Comments Off on Integrated Marketing Communication Planning Process | Management
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Promotion of a Product (With Diagram)| Marketing

After reading this article you will learn about:- 1. Introduction to Promotion of a Product 2. Promotion as Communication 3. Growth of Promotion and Advertising. Introduction to Promotion of a Product: When a company develops a new product, changes an old one or simply wants to increase sales of an existing product or service, it must transmit its selling messages [...]

By |2016-12-04T08:09:42+05:30December 4, 2016|Product Mix|Comments Off on Promotion of a Product (With Diagram)| Marketing
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Communication Process through Media (With Diagram) | Advertising

After reading this article you will learn about the communication process of marketers with the customers through media, explained with the help of suitable diagrams. In communication there is transmission of message from sender to the receiver. The end result of the communication process is the understanding of the message. The Message is transmitted through Media or certain channels. 1. [...]

By |2016-12-04T08:09:42+05:30December 4, 2016|Advertisement|Comments Off on Communication Process through Media (With Diagram) | Advertising
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