In this article we will discuss about:- 1. Objectives of Societal Marketing 2. Importance of Societal Marketing 3. Social Criticisms of Marketing. Objectives of Societal Marketing: The objectives of social or societal marketing are: (i) To alter people's beliefs, attitudes, and expectations, or (ii) To induce people to take certain actions or introduce changes in their behaviour. Like a commercial [...]
After reading this essay you will learn about:- 1. Introduction to Marketing 2. Definition of Marketing 3. Principles 4. Functions 5. Cost 6. Process 7. Orientations. Contents: Essay on the Introduction to Marketing Essay on the Definition of Marketing Essay on the Principles of Marketing Essay on the Functions of Marketing Essay on the Cost of Marketing Essay on the [...]
This article throws light upon the top six types of advertising industry jobs. The types are: 1. Advertising Specialists 2. Media Sales Representatives 3. Media Buyers 4. Advertising Researchers 5. Advertising Creators 6. Advertising Managers. Type # 1. Advertising Specialists: Advertising is a field in which there is great specialisation. The practice of advertising is too demanding in training and [...]