Some of the frequently asked exam questions on marketing strategy and its components are as follows: Q.1. What do you mean by strategic marketing decisions? Ans. Strategic marketing decisions are primarily concerned with external, rather than internal, marketing problems of the firm and specifically with the selection of: (a) The product-mix which the firm will produce, (b) The market segments [...]
In this article we will discuss about:- 1. Characteristics of Mail Order Business 2. Different Types 3. Suitability of Goods 4. Advantages 5. Disadvantages 6. Popularity. Contents: Characteristics of Mail Order Business Different Types of Mail Order Business Suitability of Goods for Mail Order Business Advantages of Mail Order Business Disadvantages of Mail Order Business Popularity of Mail Order Business [...]
Read this article to learn about the difference between export marketing and domestic marketing. Difference between Export Marketing and Domestic Marketing Export marketing differs from domestic marketing on the following three different points: Difference - (1) Environment: A country exporting goods has to cope with many national environments. Its success largely depends on how it responds to the different cultures, [...]