In this article we will discuss about:- 1. Definitions of Channels of Distribution 2. Characteristics of Channels of Distribution 3. Factors Determining the Choice of Distribution Channels. Definitions of Channels of Distribution: According to McCarthy- "Any sequence of institutions from the producer to the consumer including one or any number of middlemen is called the channel of distribution." According to [...]
Some of the frequently asked exam questions on marketing planning and plans are as follows: Q.1. Write short notes on ‘hierarchy’ of marketing plans. Ans. The term 'hierarchy' of marketing plans refers to the structure of formal marketing plans as a pyramid, with the corporate strategy and the long-term marketing plan at the top and then the more detailed divisional [...]
In this article we will discuss about:- 1. Definition of Consumer Behaviour Research 2. Types of Information Sought in Relation to Marketing 3. Main Difficulties of Consumer Behaviour Research 4. Techniques. Definition of Consumer Behaviour Research: The consumer behaviour research is alternatively termed as motivation research or study of buying motives. Simply put, the term refers to the study of [...]