The following points highlight the three major problems associated with marketing channels. The problems are:- 1. Consumers' Needs 2. Choice of Marketing Channels 3. Problems of Distribution Methods. Problem # 1. Consumers' Needs: The consumers in general are scattered and their needs and expectations are varied. They choose to buy their goods from those who serve them best. Here, the [...]
In this article we will discuss about:- 1. Definitions of Channels of Distribution 2. Characteristics of Channels of Distribution 3. Factors Determining the Choice of Distribution Channels. Definitions of Channels of Distribution: According to McCarthy- "Any sequence of institutions from the producer to the consumer including one or any number of middlemen is called the channel of distribution." According to [...]
Some of the frequently asked exam questions on marketing planning and plans are as follows: Q.1. Write short notes on ‘hierarchy’ of marketing plans. Ans. The term 'hierarchy' of marketing plans refers to the structure of formal marketing plans as a pyramid, with the corporate strategy and the long-term marketing plan at the top and then the more detailed divisional [...]