In this article we will discuss about:- 1. Definition of Consumer Behaviour Research 2. Types of Information Sought in Relation to Marketing 3. Main Difficulties of Consumer Behaviour Research 4. Techniques. Definition of Consumer Behaviour Research: The consumer behaviour research is alternatively termed as motivation research or study of buying motives. Simply put, the term refers to the study of [...]
Some of the frequently asked exam questions on the dynamics of marketing are as follows: Q.1. Define the term marketing dynamics and explain some of its different aspects or elements. Ans. The entire process of marketing management science system right from the ascertainment and assessment of marketing environment via analysis of market segments, marketing channels, competition, publics, and micro-environment variables [...]
The upcoming discussion will update about the difference between market segmentation and product positioning. Difference between Market Segmentation and Product Positioning One direct consequence of the market segmentation is 'target market' and its related concept of 'product positioning'. Product positioning is the art of "designing, the company's product and marketing mix to fit a given place in the consumer's mind." [...]