Some of the frequently asked exam questions on marketing planning and plans are as follows: Q.1. Write short notes on ‘hierarchy’ of marketing plans. Ans. The term 'hierarchy' of marketing plans refers to the structure of formal marketing plans as a pyramid, with the corporate strategy and the long-term marketing plan at the top and then the more detailed divisional [...]
In this article we will discuss about:- 1. Definition of Consumer Behaviour Research 2. Types of Information Sought in Relation to Marketing 3. Main Difficulties of Consumer Behaviour Research 4. Techniques. Definition of Consumer Behaviour Research: The consumer behaviour research is alternatively termed as motivation research or study of buying motives. Simply put, the term refers to the study of [...]
Some of the frequently asked exam questions on the dynamics of marketing are as follows: Q.1. Define the term marketing dynamics and explain some of its different aspects or elements. Ans. The entire process of marketing management science system right from the ascertainment and assessment of marketing environment via analysis of market segments, marketing channels, competition, publics, and micro-environment variables [...]