Tag Archives | Marketing

Marketing Planning Premises | Planning | Marketing Management

The below mentioned article provides a brief note on marketing planning premises.  Marketing planning premises refer to the assumptions and factors pertaining to future business condi­tions which should be considered for the development of marketing plans, overall strategic planning of the enterprise provides basic premises for marketing planning. These premises include many factors such as: overall company objectives; relevant long- [...]

By |2017-03-04T15:07:47+05:30March 4, 2017|Planning|Comments Off on Marketing Planning Premises | Planning | Marketing Management
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Essay on Marketing: Top 5 Essays on Marketing | Management

In this essay we will discuss about ‘Marketing’. Find paragraphs, long and short essays on ‘Marketing’ especially written for college students. Essay on Marketing Essay Contents: Essay on the Definition of Marketing Essay on the Concepts of Marketing Essay on the Evolution Process of Marketing Essay on the Approaches to the Study of Marketing Essay on the Process of Marketing [...]

By |2017-03-04T15:07:47+05:30March 4, 2017|Marketing|Comments Off on Essay on Marketing: Top 5 Essays on Marketing | Management
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Marketing Environmental Variables and their Effects | Marketing Management

In this article we will discuss about the marketing environmental variables and their effect on marketing decisions. The marketing environ­mental variables include all those factors which are external to a firm and which affect the decision-making process. According to Philip Kotler, marketing environment is constantly spinning out new opportunities and new threats, and the firms find their markets collapsing. Philip [...]

By |2017-03-04T15:07:47+05:30March 4, 2017|Marketing|Comments Off on Marketing Environmental Variables and their Effects | Marketing Management
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