This article throws light upon the four alternative ways for growth in sales and profits. The ways are: 1. Market Penetration 2. Market Development 3. Product Development 4. Diversification. Growth in Sales and Profits: Way # 1. Market Penetration: It involves expansion of sales of existing products in existing markets by selling more to present customers or gaining new [...]
After reading this article you will learn about Sales Promotions:- 1. Meaning of Sales Promotion 2. Types of Sales Promotion. Meaning of Sales Promotion: Sales promotion includes those marketing activities, other than personal selling, advertising and publicity, that stimulate consumer purchasing and dealer enthusiasm and effectiveness, such as displays, exhibitions, shows, demonstrations, free samples, trading stamps, and various non-recurrent selling [...]
This article throws light upon the five main areas for managerial decision regarding sales force. The areas are: 1. Selection 2. Training 3. Compensation 4. Motivation 5. Supervision and Control. Area # 1. Selection: Proper selection will ensure right person for the right job. It will also facilitate training and supervision. It will reduce selling cost as we shall have [...]