Marketing research process involves series of steps, out of which data collection is the major step. It is on the basis of collected data only, that findings are made and conclusions are derived. Collection of data is an expensive activity which requires more time and huge funds. There are different methods for data collection. These methods are used as per [...]
In this article we will discuss about:- 1. Definition of Advertising 2. Basic Features of Advertising 3. Elements 4. Objectives 5. Types 6. Functions 7. Media 8. Benefits. Definition of Advertising: Every day we come across hundreds of advertising messages, which tell us about various products such as soaps, detergent powder, soft drinks and services such as hotels, insurances policies [...]
In this article we will discuss about:- 1. Definition of Branding 2. Importance of Branding 3. Types of Brand 4. Functions 5. Brand Building 6. Decisions 7. Dynamics 8. Architecture 9. Hierarchy 10. Extension and Stretching 11. Brand Name Strategies 12. Creating Brand Image 13. Brand Legacy 14. Advantages [with examples]. Definition of Branding: "Brand is a name, term, sign, [...]