In this article we will discuss about:- 1. Definition of Marketing Planning 2. Types of Marketing Planning 3. Factors 4. Difficulties 5. System 6. Process 7. Importance. Definition of Marketing Planning: The American Marketing Association has defined the marketing planning as – "Marketing planning is the work of setting up objectives for marketing activity and of determining and scheduling the [...]
In this article we will discuss:- 1. Marketing Information – Meaning and Definitions 2. Need for Marketing Information 3. Significance 4. Characteristics 5. Components 6. Requisites. Marketing Information – Meaning and Definitions: Marketing information system includes all the facts and information which is used in making marketing decisions and which will affect the marketing operation of the enterprise. Information as [...]
Marketing research process involves series of steps, out of which data collection is the major step. It is on the basis of collected data only, that findings are made and conclusions are derived. Collection of data is an expensive activity which requires more time and huge funds. There are different methods for data collection. These methods are used as per [...]