In this article we will discuss about:- 1. Introduction to Retail Sector 2. The Indian Retail Scene 3. Retailing Format 4. Growth 5. Composition 6. Challenges and Opportunities 7. Conclusion. Introduction to Retail Sector: Retailing, which comes last in the distribution channel of goods and services, is not only an integral part of our economic structure, but also shapes our [...]
Some of the examples of marketing communication campaigns – 1. Advertisement Campaign 2. Email Marketing Campaign 3. SMS/Direct Messaging Campaign 4. Telemarketing 5. Sales Promotion 6. Exhibitions or Trade Shows 7. Events. Marketing communication is a very useful tool. i. To inform and to educate the prospective customers about our product or service and its benefits ii. To increase visibility [...]
In this article we will discuss about:- 1. Meaning and Definition of Marketing Organisation 2. Need for Marketing Organization 3. Factors 4. Structure 5. Essentials. Meaning and Definition of Marketing Organisation: The marketing manager is faced with the task of achieving various predetermined objectives. These objectives may relate to profit maximisation, customer satisfaction, image building or sales maximisation etc. Achievement [...]