In this article we will discuss about:- 1. Definition of Advertising 2. Basic Features of Advertising 3. Elements 4. Objectives 5. Types 6. Functions 7. Media 8. Benefits. Definition of Advertising: Every day we come across hundreds of advertising messages, which tell us about various products such as soaps, detergent powder, soft drinks and services such as hotels, insurances policies [...]
New Product Development Stages: Top 7 Stages, Process, Steps and Notes (with notes) Answer 1. Stages in New Product Development: New product Development (NPD) process passes through various stages to reach its customers. These stages are as following: 1. Idea generation and screening 2. Concept development and testing 3. Physical product development and testing and 4. Commercialisation The nature of [...]
List of exam questions and answers on Marketing Management! This will help you to learn about the frequently asked exam questions on marketing especially compiled for school and college, MBA and BBA students. This article will also help you to crack the interview of various competitive examinations. Exam Question # Q.1. What are the features of a good brand name? [...]