After reading this essay you will learn about:- 1. Meaning of Market Research 2. Characteristics of Good Marketing Research 3. Necessity 4. Undertaking Market Research 5. Functions 6. Classification 7. Techniques. Essay Contents: Essay on the Meaning of Market Research Essay on the Characteristics of Good Marketing Research Essay on the Necessity of Market Research Essay on Undertaking Market Research [...]
After reading this article you will learn about:- I. Sales Manager II. Salesman III. Sales (Market) Inspectors IV. Sales Agents or Dealers V. Packers VI. Estimators. I. Sales Manager: The head of the sales department is known as sales manager and must have the following essential qualities: (a) He must be a good judge of human nature, a good 'mixer' [...]
The various functions of sales department are: 1. Market Research 2. Advertising 3. Sales Correspondence 4. Sales 5. Service 6. Packaging 7. Warehouse. Function # 1. Market Research: It means study of market, which includes forecasting, intelligence and statistics. It is an important factor for the sale of products. Failure to do this accurately may lead to the production of [...]