Tag Archives | Marketing Management

List of Top 7 Materials used for Packaging of Products

List of top seven materials used for packaging of products:- 1. Paper 2. Plastic 3. Nylon 4. Metal Foil 5. Glass-Wares 6. Metal Containers 7. Wood Containers. 1. Paper: Mainly two main types of papers are used. These are: (i) Coarse papers and (ii) Fine papers. Nearly all the papers used for packaging fall into the coarse paper classification. Fine papers [...]

By |2016-11-02T05:59:49+05:30November 2, 2016|Packaging|Comments Off on List of Top 7 Materials used for Packaging of Products

Public Relations (PR): Definition, Necessity and Tools

After reading this article you will learn about:- 1. Meaning and Definitions of Public Relations 2. Objectives of Public Relations 3. Necessity 4. Essentials 5. Public Relations is not a Propaganda, Publicity or Advertisement 6. Tools 7. Media 8. Public Relations and Marketing 9. Applications. Meaning and Definitions of Public Relations: The Public Relations function is now-a-days gaining importance and [...]

By |2016-11-02T05:59:49+05:30November 2, 2016|Public Relations|Comments Off on Public Relations (PR): Definition, Necessity and Tools

Staff of Sales Department

After reading this article you will learn about:- I. Sales Manager II. Salesman III. Sales (Market) Inspectors IV. Sales Agents or Dealers V. Packers VI. Estimators. I. Sales Manager: The head of the sales department is known as sales manager and must have the following essential qualities: (a) He must be a good judge of human nature, a good 'mixer' [...]

By |2016-11-02T05:59:49+05:30November 2, 2016|Sales Department|Comments Off on Staff of Sales Department
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