After reading this article you will learn about:- I. Sales Manager II. Salesman III. Sales (Market) Inspectors IV. Sales Agents or Dealers V. Packers VI. Estimators. I. Sales Manager: The head of the sales department is known as sales manager and must have the following essential qualities: (a) He must be a good judge of human nature, a good 'mixer' [...]
The various functions of sales department are: 1. Market Research 2. Advertising 3. Sales Correspondence 4. Sales 5. Service 6. Packaging 7. Warehouse. Function # 1. Market Research: It means study of market, which includes forecasting, intelligence and statistics. It is an important factor for the sale of products. Failure to do this accurately may lead to the production of [...]
This article throws light upon the ten main types of advertising media. The types are: 1. Newspaper Advertising 2. Television Advertising 3. Radio Advertising 4. Magazine Advertising 5. Direct Mail Advertising 6. Transportation Advertising 7. Outdoor Advertising 8. Speciality Advertising 9. Personal Selling 10. Sales Promotion. Type # 1. Newspaper Advertising: The major advantage in advertising in Newspapers is that it [...]