After reading this article you will learn about:- 1. Meaning and Definitions of Public Relations 2. Objectives of Public Relations 3. Necessity 4. Essentials 5. Public Relations is not a Propaganda, Publicity or Advertisement 6. Tools 7. Media 8. Public Relations and Marketing 9. Applications. Meaning and Definitions of Public Relations: The Public Relations function is now-a-days gaining importance and [...]
After reading this article you will learn about:- I. Sales Manager II. Salesman III. Sales (Market) Inspectors IV. Sales Agents or Dealers V. Packers VI. Estimators. I. Sales Manager: The head of the sales department is known as sales manager and must have the following essential qualities: (a) He must be a good judge of human nature, a good 'mixer' [...]
The various functions of sales department are: 1. Market Research 2. Advertising 3. Sales Correspondence 4. Sales 5. Service 6. Packaging 7. Warehouse. Function # 1. Market Research: It means study of market, which includes forecasting, intelligence and statistics. It is an important factor for the sale of products. Failure to do this accurately may lead to the production of [...]