The following points highlight the six main functions of a marketing manager in a company. 1. Determining the marketing mission for both the long and the short terms in the light of the overall company objectives such as market expansion, market diversification, product and services diversification, higher return on investments, etc. 2. Planning the marketing programme in clear terms right [...]
This article throws light upon the two main aspects of manager’s role in an organisation. The aspects are: 1. Accountability 2. Effectiveness and Efficiency. Aspect # 1. Accountability: The difference between managers and other people in the organisation is that only managers are held responsible, or accountable, not only for their own work but also for the work of others. [...]
This article throws light upon the five main factors influencing manager’s environment. The factors are: 1. Competition and the Global Economy 2. Ethics and Social Responsibility 3. Information and Technological Change 4. Employment Values and Individual Rights 5. Importance of Non-Profit Sector. Factor # 1. Competition and the Global Economy: Quite recently, Japanese management consultant Keniche Ohmae suggests that the [...]