After reading this article you will learn about Promotion:- 1. Subject-Matter of Promotion 2. Meaning of Promotion 3. Elements 4. Promotion Messages 5. Main Purpose. Contents: Subject-Matter of Promotion Meaning of Promotion Elements of Promotion Promotion Messages Main Purpose of Promotion 1. Subject-Matter of Promotion: Broadly speaking promotion means to push forward or to advance an idea in such a [...]
After reading this article you will learn about Communication:- 1. Meaning of Communication 2. Elements of Communication. Meaning of Communication: The word communication is derived from the Latin communes which means 'common' We attempt to communicate, that is, to establish a 'Commonness' with another person. There are three essential parts of communication, viz., the source, message and receiver. True communication [...]
This article provides an overview on Management Information System (MIS). Information System: It is a system which provides each manager in the organisation with the information he needs in order to take decisions, plan and control within his area of responsibility. Information system is an organised way of sending, receiving and recording messages. It includes both formal flow of information [...]