After reading this article you will learn about the role of radio in advertising of products. The phenomenal growth achieved by All India Radio has made it one of the largest media organisations in the world. Today AIR reaches to 97% of the India population spread over about 90% of the national territory with the help of 177 broadcasting stations. [...]
This article will help you to make comparison among radio, TV and print media. Radio Vs. TV Vs. Print Media: The advent of electronic communication has resulted in a veritable media explosion. New technologies are constantly being developed. But the radio still is an effective medium which reaches the rich as well as poor, to both literate and illiterate at [...]
This article throws light upon the top eight types of media or ways you can use for advertising your products. The types are: 1. Print Media 2. Broadcast Media 3. Outdoor Media 4. Transit Media 5. Mail Media (Direct Advertising) 6. Speciality Advertising 7. Motion Picture Media (Advertising)—Cinema 8. Sales Promotion Media. Way # 1. Print Media: Print media includes [...]