This article guides you about how to make your advertisement much more appealing. Advertising Appeals: Appeals are cues that provide stimulus. Appeals are developed on the basis of buying motives, advertising message should appeal directly or indirectly to those key needs which influence behaviour. Advertising message is. developed in term of its contents by using an appeal or an idea [...]
After reading this article you will learn about the concept of advertising media planning for products. An advertising medium is the vehicle used to carry the advertising message from the sender to the intended receiver. The introduction of new and evolution of existing media contribute to the already difficult task of media planning which involves when, where and how the [...]
Escalating advertising rates and the need to focus on specific audience is driving advertisers to look at new alternatives. Local area advertising on cable is emerging as a viable option. It has everything going for it. And will plenty of viewers and advertisers too queuing up, Cable TV operators and local area advertising are coming into their own. And with [...]