After reading this article you will learn about the advertising boom in India, explained with the help of statistical graphs. Advertising expenditure is glowing rapidly in India where companies are using an increasing number of new cable and satellite channels. Zenith Media, the media planning and buying arm of Cordiant Plc., which also owns Saatchi and Saatchi Advertising, said that [...]
This article will help you to make comparison among radio, TV and print media. Radio Vs. TV Vs. Print Media: The advent of electronic communication has resulted in a veritable media explosion. New technologies are constantly being developed. But the radio still is an effective medium which reaches the rich as well as poor, to both literate and illiterate at [...]
This article throws light upon the top eight types of media or ways you can use for advertising your products. The types are: 1. Print Media 2. Broadcast Media 3. Outdoor Media 4. Transit Media 5. Mail Media (Direct Advertising) 6. Speciality Advertising 7. Motion Picture Media (Advertising)—Cinema 8. Sales Promotion Media. Way # 1. Print Media: Print media includes [...]