Tag Archives | Enterprise Marketing Automation (EMA)

Mobile CRM: Meaning and Advantages

After reading this article you will learn about the meaning and advantages of mobile CRM. Meaning of Mobile CRM: Mobile CRM gives you anytime, anywhere access to real-time information from wherever you need to work. Using your iPhone, Blackberry, Droid, Windows Phone or any other mobile device, you'll stay, informed, and ready to move the deal forward. Your customers today [...]

By |2016-06-22T16:18:00+05:30June 22, 2016|CRM|Comments Off on Mobile CRM: Meaning and Advantages
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Components of Enterprise Marketing Automation (EMA)

This article throws light upon the four main components of Enterprise Marketing Automation (EMA) to gain some insight as to how CRM can benefit an enterprise. The components are: 1. Market Segmentation 2. Campaign Management 3. Customer Service and Support 4. Contact and Call Centre Operations. EMA: Component # 1. Market Segmentation: Market segmentation is the process of identifying smaller [...]

By |2016-06-22T16:18:00+05:30June 22, 2016|CRM|Comments Off on Components of Enterprise Marketing Automation (EMA)
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