In this article we will discuss about the direct and indirect channels of product distribution adopted in India. Direct Channel: It involves the distribution of products directly by the producer himself without the use of the middlemen. Some producers prefer to do this by combining two distinct functions, production and distribution. It cannot be strictly called a 'channel'. Such direct [...]
In this essay we will discuss about Retail Trade. Find paragraphs, long and short essays on ‘Retail Trade’ especially written for school and college students. Essay on Retail Trade Essay Contents: Essay on the Meaning and Characteristics of Retail Trade Essay on the Essential Elements of a Successful Retail Trade Essay on the Different Types of Retailers Essay on the [...]
In this article we will discuss about:- 1. Growth of Multi-Channel System of Distribution 2. Channel Conflict in Multi-Channel System of Distribution 3. Channel Conflict Resolution 4. Strategy. Growth of Multi-Channel System of Distribution: The growth of multi-channel system of distribution is one of the noteworthy features of the marketing system. In the distant past there was no multi-channel system [...]