Tag Archives | Distribution

Franchising: Meaning, Types, Future, Advantages & Disadvantages | Marketing

In this article we will discuss about:- 1. Meaning of Franchising 2. Types of Franchises 3. Franchising goes Internationally 4. Future 5. Advantages [Benefits] 6. Disadvantages. Contents: Meaning of Franchising Types of Franchises Franchising goes Internationally Future of Franchising Advantages of Franchising Disadvantages of Franchising 1. Meaning of Franchising: Franchising is a method of doing business wherein a "franchisor" authorizes [...]

By |2018-05-25T07:55:38+05:30May 25, 2018|Service Marketing|Comments Off on Franchising: Meaning, Types, Future, Advantages & Disadvantages | Marketing
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Channels of Distribution | India | Products | Marketing Management

In this article we will discuss about the direct and indirect channels of product distribution adopted in India. Direct Channel: It involves the distribution of products directly by the producer himself without the use of the middlemen. Some producers prefer to do this by combining two distinct functions, pro­duction and distribution. It cannot be strictly called a 'channel'. Such direct [...]

By |2017-03-04T15:07:46+05:30March 4, 2017|Channels|Comments Off on Channels of Distribution | India | Products | Marketing Management
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Channels of Distribution: Definition and Characteristics | Products | Marketing

In this article we will discuss about:- 1. Definitions of Channels of Distribution 2. Characteristics of Channels of Distribution 3. Factors Determining the Choice of Distribution Cha­nnels. Definitions of Channels of Distribution: According to McCarthy- "Any sequence of institutions from the producer to the consumer including one or any number of middlemen is called the channel of distribution." According to [...]

By |2017-03-04T15:07:46+05:30March 4, 2017|Channels|Comments Off on Channels of Distribution: Definition and Characteristics | Products | Marketing
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