Tag Archives | Distribution

Franchising: Meaning, Types, Future, Advantages & Disadvantages | Marketing

In this article we will discuss about:- 1. Meaning of Franchising 2. Types of Franchises 3. Franchising goes Internationally 4. Future 5. Advantages [Benefits] 6. Disadvantages. Contents: Meaning of Franchising Types of Franchises Franchising goes Internationally Future of Franchising Advantages of Franchising Disadvantages of Franchising 1. Meaning of Franchising: Franchising is a method of doing business wherein a "franchisor" authorizes [...]

By |2018-05-25T07:55:38+05:30May 25, 2018|Service Marketing|Comments Off on Franchising: Meaning, Types, Future, Advantages & Disadvantages | Marketing
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Choice of the Channels of Distribution | Products | Marketing

The choice of an appropriate channel of distribution, as an important marketing decision, depends on a variety of considerations like nature and type of products, nature of services to be rendered, stability of production, costs involved, and the type of promotional efforts undertaken by the marketing management. So, the distribution channels to be employed should be different for consumer goods, [...]

By |2017-03-04T15:07:46+05:30March 4, 2017|Channels|Comments Off on Choice of the Channels of Distribution | Products | Marketing
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Channels of Distribution | India | Products | Marketing Management

In this article we will discuss about the direct and indirect channels of product distribution adopted in India. Direct Channel: It involves the distribution of products directly by the producer himself without the use of the middlemen. Some producers prefer to do this by combining two distinct functions, pro­duction and distribution. It cannot be strictly called a 'channel'. Such direct [...]

By |2017-03-04T15:07:46+05:30March 4, 2017|Channels|Comments Off on Channels of Distribution | India | Products | Marketing Management
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