Tag Archives | Distribution Channel

Factors to Consider When Choosing a Distribution Channel

Such factors may be classified as factors relating to: 1. Product Characteristics 2. Markets Factors/Consumer Factors 3. Company Characteristics 4. Middlemen Consideration 5. Environment. Factor # 1. Product Characteristics: The product characteristic plays an important role in influencing the channel selection. The marketing executive must study the uses of a product, its frequency of purchase; perish ability, rapidity of fashion [...]

By |2018-05-15T06:59:40+05:30May 15, 2018|Distribution Channel|Comments Off on Factors to Consider When Choosing a Distribution Channel

Difference between a Factor and a Broker

This article will help you to learn about the difference between a factor and a broker. Difference between a Factor and a Broker Factor 1. Possession: A factor takes the possession of goods. 2. Dealings: A factor deals in his own name and needs not disclose the name of the principal. 3. To Receive Payment: A factor has the right [...]

By |2023-02-19T18:26:55+05:30March 7, 2017|Difference Between|Comments Off on Difference between a Factor and a Broker

Marketing Intermediaries in the Channels of Distribution

This article throws light upon the three important marketing intermediaries in the channels of distribution. The intermediaries are: 1. Retailers 2. Wholesalers 3. Market Logistics.   Marketing Intermediary # 1. Retailing: Retailing includes all the activities involved in selling goods or services directly to final consumers for their personal, non-business use. A retailer or retail store is any business enter­prise whose [...]

By |2016-11-02T05:59:48+05:30November 2, 2016|Marketing Mix|Comments Off on Marketing Intermediaries in the Channels of Distribution
Go to Top