After reading this article you will learn about Collaborative CRM:- 1. Meaning of Collaborative CRM 2. Aspects of of Collaborative CRM 3. Advantages. Meaning of Collaborative CRM: Collaborative CRM deals with synchronization and integration of customer interaction and channels of communications like phone, email, fax, web etc. with the intent of referencing the customers a consistent and systematic way. The [...]
This article throws light upon the three main types of data analysis used in CRM. The types are: 1. OLAP (Online Analytical Processing) 2. Click Stream Analysis 3. Personalization and Collaborative Filtering. Data Analysis: Type # 1. OLAP (Online Analytical Processing): Despite its varied interpretations, 'data mining' has acquired an almost mystical allure over the past decade, although its widespread [...]
A guide for improving and managing the customer service department of your company:- 1. Meaning of Customer Service 2. Why Call It the Customer Service/Sales Profile ? 3. The Three Levels of Service/Sales 4. The Shape of Your Customer Service/Sales Profile 5. Managing Your Customer Service 6. Pitfalls of the Customer Service/Sales Profile. Contents: Meaning of Customer Service Why Call [...]