After reading this article you will learn about:- 1. Meaning of Data Warehouse 2. Characteristics of Data Warehouse 3. Benefits 4. Dimensions. Meaning of Data Warehouse: As companies have grown larger they have become separated both geographically and culturally from the markets and customers they serve. Disney, an American corporation, has operations in Europe, Asia and Australasia, as well as [...]
This article throws light upon the six steps to be followed to develop a customer-related database. The steps are: 1. Define the Database Functions 2. Define the Information Requirements 3. Identify the Information Sources 4. Select the Database Technology and Hardware Platform 5. Populate the Database 6. Maintain the Database. Step # 1. Define the Database Functions: Databases support the [...]
After reading this article you will learn about:- 1. Meaning of Data Mining 2. Concept of Data Mining 3. Foundations 4. Scope 5. Working 6. Architecture 7. Profitable Applications. Meaning of Data Mining: In the CRM context, data mining can be defined as follows: Data mining is the application of descriptive and predictive analytics to support the marketing, sales and [...]