Everything you need to know about the factors influencing consumer behaviour. Learn about: A. Factors Influencing Consumer Behaviour 1. Cultural Factors 2. Social Factors 3. Personal Factors 4. Psychological Factors B. Factors Influencing Consumer Buying Behaviour 1. External Influences on Consumer Behaviour 2. Internal Influences on Consumer Behaviour. Consumer behaviour is a study of how people buy, what they buy, [...]
In this article we will discuss about:- 1. Consumer Behaviour – Meaning and Definition 2. Consumer Buying Process 3. Types of Consumer Behaviour 4. Buying Motives 5. Factors. Consumer Behaviour – Meaning and Definition: Consumer is the pivotal point in marketing. Consumer behaviour is very complex and is influenced by various factors. All the consumers have different tastes and preferences, [...]
This article throws light upon the two key issues relating to consumer’s needs. The key issues are:- 1. The Number and the Nature of Basic Needs 2. The Intensity of Motivated Behaviour. Key Issue # 1. The Number and the Nature of Basic Needs: There is no universal agreement regarding the number and nature of basic needs or internal need [...]