Tag Archives | Consumers

Consumerism in India

"Consumerism/consumer movement is an organized movement of citizens and Government to impose the rights and powers of buyers in relation to sellers." – ‘Philip Kotler & G. Armstrong’. Consumerism merits the attention of one and all because it affects all of us as consumers. Consumerism arises from widely shared feelings of consumers that they are ill-served by their economy. In [...]

By |2019-12-09T10:36:44+05:30December 9, 2019|Consumer Behavior|Comments Off on Consumerism in India

Consumer Protection in India

Protection of consumers has had relevance since the existence of consumers in India. It is surprising to see the roots of matters relevant to consumer protection in the Manu Smriti, a text which came into existence between 800 to 200 BC. Consumer protection was of paramount importance in the medieval period in India ranging from 1000 AD to 1750 AD. [...]

By |2019-11-08T11:38:09+05:30November 8, 2019|Consumer Protection|Comments Off on Consumer Protection in India

Consumer Decision Making Process

Everything you need to know about the process of consumer decision-making. The stages in the consumer decision-making process are more applicable to high involvement purchases than low-involvement purchases. Basically, purchases fall on a continuum ranging from high to low in importance; and the amount of time and thought given to each purchase decision varies accordingly. People go through a five-step [...]

By |2019-10-06T07:30:05+05:30October 6, 2019|Consumer Behavior|Comments Off on Consumer Decision Making Process
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