“Consumerism/consumer movement is an organized movement of citizens and Government to impose the rights and powers of buyers in relation to sellers.” – ‘Philip Kotler & G. Armstrong’. Consumerism merits the attention of one and all because it affects all of us as consumers. Consumerism arises from widely shared feelings of consumers that they are […]
Consumerism in India
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Consumer Protection in India
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Protection of consumers has had relevance since the existence of consumers in India. It is surprising to see the roots of matters relevant to consumer protection in the Manu Smriti, a text which came into existence between 800 to 200 BC. Consumer protection was of paramount importance in the medieval period in India ranging from […]
Consumer Decision Making Process
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Everything you need to know about the process of consumer decision-making. The stages in the consumer decision-making process are more applicable to high involvement purchases than low-involvement purchases. Basically, purchases fall on a continuum ranging from high to low in importance; and the amount of time and thought given to each purchase decision varies accordingly. […]