Tag Archives | Concepts

Human Resource Development

Everything you need to know about human resource development. Human resource development is a positive concept in human resource management. Human Resource Development is based on the belief that an investment in human beings is necessary and will invariably bring in substantial benefits to the organization in the long run. It aims at the overall development of human resource in [...]

By |2019-06-28T06:30:02+05:30June 28, 2019|Human Resource Development|Comments Off on Human Resource Development

Core Concepts of Marketing: Top 8 Concepts

Everything you need to know about the core concepts of Marketing. In the process of marketing concept or philosophies companies adopt different approaches in relation to marketing of their products and services. Some claim that they are customer oriented and others say they offer value to their customers. Still others say that they treat their customers as kings. The concept [...]

By |2019-05-02T10:42:48+05:30May 2, 2019|Marketing|Comments Off on Core Concepts of Marketing: Top 8 Concepts

Marketing Concepts

Some of the most essential and effective concepts of marketing are as follows: 1. Distinct Marketing Concepts 2. Exchange Orientation 3. Product Orientation 4. Sales Orientation 5. Production Orientation 6. Marketing Concept 7. Holistic Marketing Concept 8. Examples of Marketing Concept by Philip Kotler 9. Societal Marketing Concept 10. Modern Marketing Concepts. Marketing Concepts used in Marketing Management (includes concept [...]

By |2019-09-25T07:30:33+05:30February 4, 2019|Marketing Concepts|Comments Off on Marketing Concepts
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