Tag Archives | Business Marketing

Industrial Marketing Research: Concept and Nature and Scope| Business Marketing

Industrial Marketing Research is defined as the objective and systematic process of obtaining, analyzing and reporting of data or information for decision making in industrial marketing. The industrial marketing researcher develops the research design, which basically indicates the procedure and the cost of conducting the research study. Concept of Industrial Marketing Research: Industrial Marketing Research is conducting to recognize the [...]

By |2018-05-15T06:59:40+05:30May 15, 2018|Industrial Marketing Research|Comments Off on Industrial Marketing Research: Concept and Nature and Scope| Business Marketing
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Strategic Planning Process: 4 Stages | Business Marketing

The word 'strategic planning', process refers to the step by which management converts a firm's mission, objectives and goals into a workable strategy. The process is strategic because, it involves the preparation of ways and means to the circumstances, of the organisations environment. The decisions will be taken by anticipating the future environment. Future needs proper information. The information process [...]

By |2018-05-15T06:59:40+05:30May 15, 2018|Strategic Planning|Comments Off on Strategic Planning Process: 4 Stages | Business Marketing
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Strategic Planning, Alternatives and Implementation | Business Marketing

In this article we will discuss about strategic planning, alternatives and implementation in an organization. Strategic Planning: Strategic planning is an organizational management activity that is used to set priorities, focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals, establish agreement around intended outcomes/results, and assess and adjust the organization's direction in [...]

By |2018-05-15T06:59:40+05:30May 15, 2018|Strategic Planning|Comments Off on Strategic Planning, Alternatives and Implementation | Business Marketing
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