Buyers and sellers in mature industrial markets can turn single transactions into long-term beneficial relationships by a deeper understanding of the complex connection between the two. A "must-do" for the sellers, in particular, is to understand patterns of investment and reward, and effectively manage the process that defines the dynamics of buyer-seller evolution. The buyer is the person or organization [...]
Position overview requires excellent customer relations skills focused on working internal systems on the customer's behalf and effectiveness at explaining and clarifying issues to the customer; this is driven by the desire to increase business and the ability to work long hours when necessary. Six Skills Predict Success: 1. Maximizes Results by Systematically Managing an Account Plan 2. Driven to [...]
In this article we will discuss about:- 1. Introduction to Marketing Research 2. Characteristics of Marketing Research 3. Role 4. Uses 5. Steps 6. Advantages 7. Disadvantages. Contents: Introduction to Marketing Research Characteristics of Marketing Research Role of Marketing Research Uses of Marketing Research Steps in Marketing Research Process Advantages of Marketing Research Disadvantages of Marketing Research 1. Introduction to [...]