Such factors may be classified as factors relating to: 1. Product Characteristics 2. Markets Factors/Consumer Factors 3. Company Characteristics 4. Middlemen Consideration 5. Environment. Factor # 1. Product Characteristics: The product characteristic plays an important role in influencing the channel selection. The marketing executive must study the uses of a product, its frequency of purchase; perish ability, rapidity of fashion [...]
In this article we will discuss about:- 1. Definition of Public Relations 2. Objectives of Public Relation 3. Types 4. Functions. Definition of Public Relations: "Public relations are the management function which evaluates public attitudes, identifies the policies and procedures of an organization with the public interest and an organization with the public interest and executes a programme of action [...]
In this article we will discuss about:- 1. Benefits of Trade Show 2. Advantages and Disadvantages of Trade Shows 3. Selecting the Appropriate Trade Show 4. Preparing. Benefits of Trade Show: These six key benefits of trade show are: 1. Tradeshows Create Lasting Impressions: The main purpose of trade show events is to showcase a wide variety of options for [...]