Setting the Price of a Product: Policy, Determination ,Methods and Strategies! Types of Pricing: Pricing for products or services encompass three main ways to improve profits. These are that the business owner can cut costs or sell more, or find more profit with a better pricing strategy. When costs are already at their lowest and sales are hard to find, [...]
Such factors may be classified as factors relating to: 1. Product Characteristics 2. Markets Factors/Consumer Factors 3. Company Characteristics 4. Middlemen Consideration 5. Environment. Factor # 1. Product Characteristics: The product characteristic plays an important role in influencing the channel selection. The marketing executive must study the uses of a product, its frequency of purchase; perish ability, rapidity of fashion [...]
In this article we will discuss about:- 1. Definition of Public Relations 2. Objectives of Public Relation 3. Types 4. Functions. Definition of Public Relations: "Public relations are the management function which evaluates public attitudes, identifies the policies and procedures of an organization with the public interest and an organization with the public interest and executes a programme of action [...]