Tag Archives | Business Marketing

Marketing Research: Characteristics, Role & Advantages | Business Marketing

In this article we will discuss about:- 1. Introduction to Marketing Research 2. Characteristics of Marketing Research 3. Role 4. Uses 5. Steps 6. Advantages 7. Disadvantages. Contents: Introduction to Marketing Research Characteristics of Marketing Research Role of Marketing Research Uses of Marketing Research Steps in Marketing Research Process Advantages of Marketing Research Disadvantages of Marketing Research 1. Introduction to [...]

By |2018-05-15T06:59:40+05:30May 15, 2018|Marketing Research|Comments Off on Marketing Research: Characteristics, Role & Advantages | Business Marketing

Industrial Marketing Research: Concept and Nature and Scope| Business Marketing

Industrial Marketing Research is defined as the objective and systematic process of obtaining, analyzing and reporting of data or information for decision making in industrial marketing. The industrial marketing researcher develops the research design, which basically indicates the procedure and the cost of conducting the research study. Concept of Industrial Marketing Research: Industrial Marketing Research is conducting to recognize the [...]

By |2018-05-15T06:59:40+05:30May 15, 2018|Industrial Marketing Research|Comments Off on Industrial Marketing Research: Concept and Nature and Scope| Business Marketing

Strategic Planning Process: 4 Stages | Business Marketing

The word 'strategic planning', process refers to the step by which management converts a firm's mission, objectives and goals into a workable strategy. The process is strategic because, it involves the preparation of ways and means to the circumstances, of the organisations environment. The decisions will be taken by anticipating the future environment. Future needs proper information. The information process [...]

By |2018-05-15T06:59:40+05:30May 15, 2018|Strategic Planning|Comments Off on Strategic Planning Process: 4 Stages | Business Marketing
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