Setting the Price of a Product: Policy, Determination ,Methods and Strategies! Types of Pricing: Pricing for products or services encompass three main ways to improve profits. These are that the business owner can cut costs or sell more, or find more profit with a better pricing strategy. When costs are already at their lowest and […]
Setting the Price of a Product: Policy, Determination ,Methods and Strategies
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Factors to Consider When Choosing a Distribution Channel
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Such factors may be classified as factors relating to: 1. Product Characteristics 2. Markets Factors/Consumer Factors 3. Company Characteristics 4. Middlemen Consideration 5. Environment. Factor # 1. Product Characteristics: The product characteristic plays an important role in influencing the channel selection. The marketing executive must study the uses of a product, its frequency of purchase; […]
Public Relations: Objectives, Types and Functions | Business Marketing
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In this article we will discuss about:- 1. Definition of Public Relations 2. Objectives of Public Relation 3. Types 4. Functions. Definition of Public Relations: “Public relations are the management function which evaluates public attitudes, identifies the policies and procedures of an organization with the public interest and an organization with the public interest and […]