After reading this article you will learn about:- 1. Components of the Advertising Job 2. Decision Areas in Advertising 3. Role. Components of the Advertising Job: The components of advertising job include: 1. Defining the advertising objectives to be accomplished. 2. Determination the audience to whom the message is to be aimed. 3. Deciding the advertising appropriations. 4. Choosing the [...]
This article guides you about how to select an advertising agency. Selecting an Agency: A logical approach to select the advertising agency is to establish a selection criterion. According to Robert J. Tucker, following factors are to be considered in screening and selecting agency: a. Agency skills. b. Current clients. c. Agency size. d. Agency location. e. The length of [...]
This article guides you about how MNC’s are beginning to take over advertising agencies. Advertising Agencies-Mnc's Begin to Take Over: With the liberalized economic policies adopted by Dr. Man Mohan Singh in 1991 and further intensification of liberalization by the predecessor, the advertising has become the hunting ground for foreign predators. Indian advertising is now under seize. It is being [...]