Archive | Marketing

Marketing Communication: Concept, Objectives, Process, Golden Rules and Components | Business Marketing

In this article we will discuss about:- 1. Concept of Marketing Communication 2. Marketing Communication Objectives 3. Process 4. Golden Rules 5. Integrated Marketing Communication in India and Other Countries 6. Components 7. Importance. Contents: Concept of Marketing Communication Marketing Communication Objectives Process of Communication in Marketing Golden Rules of Marketing Communications Integrated Marketing Communication in India and Other Countries [...]

By |2018-05-15T06:59:39+05:30May 15, 2018|Marketing Communication|Comments Off on Marketing Communication: Concept, Objectives, Process, Golden Rules and Components | Business Marketing
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Marketing Strategies of a Firm: Top 4 Types | Management

According to AI Ries and Tack Trout, the marketing strategies of a firm are basically of four types. The types are:- 1. Offensive Strategy 2. Defensive Strategy 3. Flanking Strategy 4. Guerrilla Strategy. Type # 1. Offensive Strategy: This strategy of marketing is pursued by the firms which are leaders in the market. The leading firms are usually possessed of [...]

By |2017-03-04T15:07:50+05:30March 4, 2017|Strategy|Comments Off on Marketing Strategies of a Firm: Top 4 Types | Management
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Pricing Strategy: Meaning and Framework for Selecting Strategies

Each company uses some form of analysis to determine pricing policy for its product or service. The price is the amount that customers must spend or are willing to pay for that product or service (list price). Pricing Strategy: Meaning, Framework for Selecting Strategies and Conclusion Contents: Meaning of Pricing Strategy Framework for Selecting Pricing Programs/Strategies Conclusion to Pricing Strategy [...]

By |2019-06-01T16:16:52+05:30March 4, 2017|Pricing Decisions|Comments Off on Pricing Strategy: Meaning and Framework for Selecting Strategies
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