In this article we will discuss about:- how to develop, implement and control industrial marketing plans. Developing Industrial Marketing Plan: The program is made up of six interconnected marketing processes: 1. Strategic Marketing: This process defines and develops the unique value proposition, the positioning and the differentiation of the innovation that is being introduced. The goal is to have the [...]
In this article we will discuss about the strategic planning process for industrial marketing. Stage-1 - Defining the Organization's Mission: A company's mission reflects the business domain or framework within which the firm will operate. The business domain of the organisation consists of the customer groups that will be served, basic products that will be offered and the technology involved. [...]
Industrial market segmentation is a scheme for categorizing industrial and business customers to guide strategic and tactical decision-making, especially in sales and marketing. While government agencies and industry associations use standardized segmentation schemes for statistical surveys, most businesses create their own segmentation scheme to meet their particular needs. While similar to consumer market segmentation, segmenting industrial markets is different and [...]