In this article we will discuss about market segmentation! Learn about:- 1. Meaning of Market Segmentation 2. Concept of Market Segmentation 3. Features 4. Application 5. Process 6. Levels 7. Approaches 10. Development 11. Formation 12. Parameters for Formation 13. Criteria 14. Targeting Market Segments 15. Segmentation of Industrial Market 16. Selection of Target Market Segment and Other Details. Also [...]
A well-designed marketing information system consists of four major components: 1. Internal Accounting System 2. Marketing Intelligence System 3. Marketing Research System 4. Marketing Science System. Components of Marketing Information System # 1. Internal Accounting System: In this system the marketing executive receives the historical data from accounting books on sales, costs, inventories, receivable, payables, cash inflows and outflows, funds [...]
Some of the examples of marketing communication campaigns – 1. Advertisement Campaign 2. Email Marketing Campaign 3. SMS/Direct Messaging Campaign 4. Telemarketing 5. Sales Promotion 6. Exhibitions or Trade Shows 7. Events. Marketing communication is a very useful tool. i. To inform and to educate the prospective customers about our product or service and its benefits ii. To increase visibility [...]