Archive | Market Segmentation

Market Segmentation: Types, Importance, Examples, Process, Bases [8 Answers]

Market Segmentation: Types, Importance, Examples, Process, Bases! Answer 1. Notes on Market Segmentation: For a focused marketing program, market segments should be based on certain clear-cut variables, like geographic, demographic, psychographic; behavioural, value based, volume based and benefit based. An overview of these bases for segmentation is given below: 1. Demographic Segmentation: It divides the market on the basis of [...]

By |2018-07-09T10:14:10+05:30July 9, 2018|Market Segmentation|Comments Off on Market Segmentation: Types, Importance, Examples, Process, Bases [8 Answers]
Read More

Market Segmentation: Definition, Concept, Requirements, How to, Types and Advantages

Read this article to learn about Market Segmentation. Market segmentation is one of the most interesting and useful tools in marketing management. Here we will discuss various s definition of Market Segmentation, Concepts as explained by eminent authors, requirements of market segmentation and various advantages. Market Segmentation: Definition, Concept, Requirements, How to, Types and Advantages 1. Market Segmentation - Definitions: [...]

By |2019-03-21T07:49:16+05:30March 4, 2017|Market Segmentation|Comments Off on Market Segmentation: Definition, Concept, Requirements, How to, Types and Advantages
Read More

How to Add Value through Market Segmentation?

Mass marketing time has gone. Gone are the days when the companies used to deliver the same product for the total market. Today the companies are segmenting their customers into similar clusters in order to market specialised products and services to each group. As for most of the companies 20% of the market brings in 80% of the revenues therefore, [...]

By |2016-12-04T08:09:40+05:30December 4, 2016|Market Segmentation|Comments Off on How to Add Value through Market Segmentation?
Read More
Go to Top