The following points highlight the six main functions of a marketing manager in a company. 1. Determining the marketing mission for both the long and the short terms in the light of the overall company objectives such as market expansion, market diversification, product and services diversification, higher return on investments, etc. 2. Planning the marketing programme in clear terms right [...]
After reading this article you will learn about the relationship between management and administration. The two terms 'management' and 'administration' are often used synonymously. In this title we shall focus on management but most of what is said is also applicable to administration. The distinction between management and administration is also related to the level of organisation. As Dalton E. [...]
Some of the most essential skills required for becoming a remarkable manager are as follows : 1. Technical Skills 2. Interpersonal Skills 3. Conceptual Skills 4. Diagnostic Skills 5. Analytical Skills. 1. Technical Skills: Technical skills are required to perform specialised tasks much as those of project engineers, physicians and accountants. These are all professional people and they all have [...]