After reading this article you will learn about Communication:- 1. Meaning of Communication 2. Elements of Communication. Meaning of Communication: The word communication is derived from the Latin communes which means 'common' We attempt to communicate, that is, to establish a 'Commonness' with another person. There are three essential parts of communication, viz., the source, message and receiver. True communication [...]
After reading this article you will learn about Market:- 1. Meaning of Market 2. Concepts of Market 3. Types. Meaning of Market: The concept of market is very important in marketing. The American Marketing Association defines a market as the aggregate demand of the potential buyers for a product/ service. P. Kotler defines a market as an area for potential [...]
After reading this article you will learn about:- 1. Concept of Product 2. Meaning of Product 3. Product Planning and Development 4. Product Innovation 5. Positioning the Product in the Market. Contents: Concept of Product Meaning of Product Product Planning and Development Product Innovation Positioning the Product in the Market 1. Concept of Product: The product is the most tangible [...]