In this article we will discuss about the role of marketing organisation in taking marketing decisions. An organisation structure in any business is most essential for its survival and prosperity. A wrong organisation can weaken a company whereas a good organisation contributes to its success. A sound organisation clarifies and perfects the duties, responsibilities, and authority of managers at all [...]
It has been rightly said that before a salesman is able to sell the goods and services canvassed by him, he has to sell his own self to the prospective customer. This calls for many sterling qualities on the part of the salesman, important among which are listed below: Quality # 1. Knowledge of Self: The job of a salesman [...]
In most of the decision-making situations faced by the strategy makers, a series of alternatives is available. Each alternative has some consequence depending on the occurrence or non-occurrence of some future variable or condition. These future variables or conditions (states of nature) may be anything like the action of a competitor, the state of the economy, the state of the [...]