After reading this article you will learn about Promotion:- 1. Subject-Matter of Promotion 2. Meaning of Promotion 3. Elements 4. Promotion Messages 5. Main Purpose. Contents: Subject-Matter of Promotion Meaning of Promotion Elements of Promotion Promotion Messages Main Purpose of Promotion 1. Subject-Matter of Promotion: Broadly speaking promotion means to push forward or to advance an idea in such a [...]
After reading this article you will learn about Communication:- 1. Meaning of Communication 2. Elements of Communication. Meaning of Communication: The word communication is derived from the Latin communes which means 'common' We attempt to communicate, that is, to establish a 'Commonness' with another person. There are three essential parts of communication, viz., the source, message and receiver. True communication [...]
After reading this article you will learn about Sales Promotions:- 1. Meaning of Sales Promotion 2. Types of Sales Promotion. Meaning of Sales Promotion: Sales promotion includes those marketing activities, other than personal selling, advertising and publicity, that stimulate consumer purchasing and dealer enthusiasm and effectiveness, such as displays, exhibitions, shows, demonstrations, free samples, trading stamps, and various non-recurrent selling [...]