As in other persuasive letters, the primary purpose of a collection letter is to get action in this case, payment. A secondary goal is to maintain a customer's goodwill. Like other persuasive letters, collection letters are generally written inductively; but they are shorter. Normally, customers know what they owe (detailed information is not necessary); and they expect to be asked [...]
Contents: Writing For the Reader Saying "No" to an Adjustment Request Saying "No" to a Credit Request Saying "No" to an Order for Merchandise Saying "No" to a Request for a Favour Special Problems in Writing about the Unpleasant 1. Writing For the Reader: Without empathy for the audience's feelings, it is hard to gain its cooperation or persuade it [...]
Claim letters and letters that request special favors are common types of persuasive requests. Although their purpose is to get favorable action, the letters invite action only after attempting to arouse a desire to take action. Making a Claim: Claim letters are often routine because the basis for the claim is a guarantee or some other assurance that an adjustment [...]