This article throws light upon the two key issues relating to consumer’s needs. The key issues are:- 1. The Number and the Nature of Basic Needs 2. The Intensity of Motivated Behaviour. Key Issue # 1. The Number and the Nature of Basic Needs: There is no universal agreement regarding the number and nature of basic needs or internal need [...]
Pictures are the powerful interest way to get attention. There is an old Chinese proverb, "a picture is worth ten thousands words". Pictures play such an important part in our lives because pictures speak a universal language, they are understood easily by people in every walk of life. Unlike the understanding of words, the understanding of pictures requires no special [...]
This article throws light upon the four main behavioral principles for the advertising of products. The principles are: 1. Sensory Level Effect of Advertising 2. Cognitive Level Effect of Advertising 3. Personal Level Effect of Advertising 4. Sociological Level Effect of Advertising. Behavioural Principle # 1. Sensory Level Effect of Advertising: At the sensory level, the advertisement is considered as [...]