After reading this article you will learn about the magazine’s role in advertising of products. Magazine Boom: The general interest and news magazines continued loosing circulation and importance. Though some of them sustained growth, most of them manage to retain their position, and some remained fighting for their survival, some successfully, some not so successfully. On the other hand, apart [...]
This article guides you about how to select an advertising agency. Selecting an Agency: A logical approach to select the advertising agency is to establish a selection criterion. According to Robert J. Tucker, following factors are to be considered in screening and selecting agency: a. Agency skills. b. Current clients. c. Agency size. d. Agency location. e. The length of [...]
This article throws light upon the eleven major reasons agencies lose clients. The reasons are: 1. Poor Performance or Service 2. Poor Communication 3. Unrealistic Demand by the Client 4. Personality Conflicts 5. Personnel Changes 6. Changes in Size of the Client or Agency 7. Conflicts of Interest 8. Changes in the Client's Marketing Strategy 9. Declining Sales 10. Conflicting [...]