This article provides a report on advertising agencies dropping commission. Advertising Agencies Commission Dropping: Advertising agency commission have hit rock bottom, dropping now to an all time low. A far cry from 15%, some clients are even paying their agencies commission as low as 2%. The agency of consumer electronics giant Videocon, a company with an advertising budget of Rs. [...]
The concept of unique selling preposition (USP) was developed by Rosser Reeves, former chair of the Ted Bates agency, and is described in his influential book Reality in Advertising. Reeves noted three characteristics of unique selling proposition: 1. Each advertising must make a proposition to the consumer not just words, not just product puffery, not just show window advertising. Each [...]
After reading this article you will learn about the magazine’s role in advertising of products. Magazine Boom: The general interest and news magazines continued loosing circulation and importance. Though some of them sustained growth, most of them manage to retain their position, and some remained fighting for their survival, some successfully, some not so successfully. On the other hand, apart [...]