This article guides you about how MNC’s are beginning to take over advertising agencies. Advertising Agencies-Mnc's Begin to Take Over: With the liberalized economic policies adopted by Dr. Man Mohan Singh in 1991 and further intensification of liberalization by the predecessor, the advertising has become the hunting ground for foreign predators. Indian advertising is now under seize. It is being [...]
After reading this article you will learn about the creative process in advertising. Creativity in advertising does not exist in a vacuum. Productive originality and imagination are useful in all areas, even those that relate to such typically managerial tasks as the planning and organisation of advertising departments, and the establishment of controls. In a recent survey of top managers [...]
This article provides a report on advertising agencies dropping commission. Advertising Agencies Commission Dropping: Advertising agency commission have hit rock bottom, dropping now to an all time low. A far cry from 15%, some clients are even paying their agencies commission as low as 2%. The agency of consumer electronics giant Videocon, a company with an advertising budget of Rs. [...]