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Customer-Related Database: Meaning and Principles

Meaning of Customer-Related Database: Companies typically do not have a single customer database; instead, they have a number of customer-related databases. Large organizations, such as financial services companies, can have 20 or more customer systems, each with a separate database. These databases capture customer-relate data from a number of different perspectives. Customer-related data bases might […]

Comparison between CRM Software and Web CRM

Traditional CRM software has been overtaken in recent years by Web CRM, also known as “online CRM”, “hosted CRM, and “on-demand CRM.” Today, more companies than ever are turn­ing to the Web, and specifically to sales force(dot)com, for business applications like CRM. Why? Because to steer your company through these turbulent times, it’s more important […]

Setting Successful CRM Goals: 4 Steps

This article throws light upon the four main steps involved in setting successful CRM goals. The steps are: 1. Start CRM with Company Goals 2. Know the Working Parts of your CRM Plan 3. Work with Team Roles 4. Setting Goals. Setting Successful CRM Goals: Step # 1. Start CRM with Company Goals: You cannot […]

How to Achieve the Goals of CRM? (6 Steps)

This article will guide you about the six important steps to be followed to achieve the goals of CRM. The steps are: 1. Setting a Clear Customer Experience Strategy 2. Selecting the Correct People 3. Developing, Motivating and Managing your People 4. Establishing Effective Service Delivery Processes 5. Building in Continuous Improvement 6. Ensuring Managers […]

CRM and Business Intelligence

Analytical CRM, when done right, involves large amounts of cross-functional data. This data is often stored on a data warehouses repository of corporate data from various sources intended to facilitate business analysis. Data warehouses continue to deliver critical knowledge in a range of industries, generating returns on investment in the hundreds of millions of dollars, […]

Classification of CRM: 3 Types

This article throws light upon the three main types of CRM. The types are: 1. Operational CRM 2. Analytical CRM 3. Collaborative CRM. Type # 1. Operational CRM: The operational application of CRM enables effective interaction with customers. For this purpose various tools are used. These contact management tools aim to reduce costs by improved […]

5 Best Contact Management Applications

List of five best contact management application:- 1. Gmail/Google Contacts 2. Plaxo 3. Microsoft Outlook 4. Address Book 5. Palm PDA. Contact Management Application # 1. Gmail/Google Contacts (Web-Based): Popular for its web-accessibility and the sheer fact that any contact management system built into arguably the best email client around has a lot going for […]

Top 5 Success Factors for a CRM

This article throws light upon the five main factors responsible for the success of CRM. The factors are: 1. Strong internal partnerships around the CRM strategy 2. Employees at all levels and all areas accurately collect information for the CRM system 3. CRM tools are customer and employee friendly 4. Report out only the data […]

Top 3 Marketing Techniques Adopted by Companies

This article throws light upon the top three marketing techniques adopted by companies to increase sales. The techniques are: 1. Cross Selling 2. Upselling 3. Customer Retention. Marketing Technique # 1. Cross Selling: Cross-selling is the action or practice of selling among or between established clients, markets, traders, etc. or the action or practice of […]

Steps to be Followed before and after Customer Retention

After reading this article you will learn about the steps to be followed before and after customer retention. Steps to be Followed before Customer Retention: You can work on your customer retention strategy at any time, and marketing campaigns may be an important part of your strategy. You may also decide to increase your focus […]

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