Archive | CRM

How to Achieve Customer Satisfaction? | Customer Relationship Management

Customer satisfaction is important because it is an indicator of service quality. If customers are dissatisfied, it’s probably because their needs have not been met for some time. Here are some simple ways by which companies can make customers more satisfied: 1. Understating Customer’s Needs 2. Exceeding Customer Expectations 3. Help Customers Help Themselves 4. […]

Ways of Retaining Long-Term Customers | Customer Relationship Management

Some of the ways of retaining long-term customers are: 1. Market the Existing Customers 2. Consistency in Approach and Interactions 3. Follow Commitments 4. Connect with Customers 5. Keep Promises 6. Position Company as a Resource for Life 7. Asking for Feedback and Input 8. Rewards for Staying on 9. Keep Learning. 10. Customer Visits […]

Customer Satisfaction Index and Its Benefits | CRM

In this article we will discuss about the customer satisfaction index and its benefits. Customer Satisfaction Index: Customer satisfaction refers to the degree to which purchasers of goods and services are happy with not only the goods and services themselves, but the experience of ordering them, the delivery process, and every other part of the […]

Customer: Meaning, Types and Management | CRM

In this article we will discuss about:- 1. Meaning of Customer 2. Types of Customers 3. Management. Meaning of Customer: Customers are the lifeblood of any organization be it a global corporation with thousands of employees and a multi-billion turnover, or a sole trader with a handful of regular customers. A customer, also called client, […]

Customer Satisfaction Survey: Need and Steps | CRM

In this article we will discuss about:- 1. Introduction to Customer Satisfaction Survey 2. Need for Customer Satisfaction Survey 3. Steps. Introduction to Customer Satisfaction Survey: Customer satisfaction survey is an excellent way to measure whether or not business is meeting its customers’ expectations. Customer satisfaction surveys should be a core tool for any business. […]

Comparison between CRM Software and Web CRM

Traditional CRM software has been overtaken in recent years by Web CRM, also known as “online CRM”, “hosted CRM, and “on-demand CRM.” Today, more companies than ever are turn­ing to the Web, and specifically to sales force(dot)com, for business applications like CRM. Why? Because to steer your company through these turbulent times, it’s more important […]

Setting Successful CRM Goals: 4 Steps

This article throws light upon the four main steps involved in setting successful CRM goals. The steps are: 1. Start CRM with Company Goals 2. Know the Working Parts of your CRM Plan 3. Work with Team Roles 4. Setting Goals. Setting Successful CRM Goals: Step # 1. Start CRM with Company Goals: You cannot […]

How to Achieve the Goals of CRM? (6 Steps)

This article will guide you about the six important steps to be followed to achieve the goals of CRM. The steps are: 1. Setting a Clear Customer Experience Strategy 2. Selecting the Correct People 3. Developing, Motivating and Managing your People 4. Establishing Effective Service Delivery Processes 5. Building in Continuous Improvement 6. Ensuring Managers […]

Customer-Related Database: Meaning and Principles

Meaning of Customer-Related Database: Companies typically do not have a single customer database; instead, they have a number of customer-related databases. Large organizations, such as financial services companies, can have 20 or more customer systems, each with a separate database. These databases capture customer-relate data from a number of different perspectives. Customer-related data bases might […]

Internet and Its Effect on CRM

While CRM is not a technology within itself, it is often used with technological tools to build stronger relationships with customers. The Internet has become an important part of CRM. As more people begin conducting business over the Internet, it has become necessary for CRM vendors to create applications that are web based. There are […]