Archive | CRM

How to Achieve the Goals of CRM? (6 Steps)

This article will guide you about the six important steps to be followed to achieve the goals of CRM. The steps are: 1. Setting a Clear Customer Experience Strategy 2. Selecting the Correct People 3. Developing, Motivating and Managing your People 4. Establishing Effective Service Delivery Processes 5. Building in Continuous Improvement 6. Ensuring Managers […]

Customer-Related Database: Meaning and Principles

Meaning of Customer-Related Database: Companies typically do not have a single customer database; instead, they have a number of customer-related databases. Large organizations, such as financial services companies, can have 20 or more customer systems, each with a separate database. These databases capture customer-relate data from a number of different perspectives. Customer-related data bases might […]

Comparison between CRM Software and Web CRM

Traditional CRM software has been overtaken in recent years by Web CRM, also known as “online CRM”, “hosted CRM, and “on-demand CRM.” Today, more companies than ever are turn­ing to the Web, and specifically to sales force(dot)com, for business applications like CRM. Why? Because to steer your company through these turbulent times, it’s more important […]

Setting Successful CRM Goals: 4 Steps

This article throws light upon the four main steps involved in setting successful CRM goals. The steps are: 1. Start CRM with Company Goals 2. Know the Working Parts of your CRM Plan 3. Work with Team Roles 4. Setting Goals. Setting Successful CRM Goals: Step # 1. Start CRM with Company Goals: You cannot […]

Success of CRM: 8 Factors

This article throws light upon the eight main factors responsible for the success of CRM. The factors are: 1. Top Management Commitment and Support 2. Define and Communicate CRM Strategy 3. Culture Change 4. Inter-Departmental Integration 5. Skillful Staff 6. Key Information on Customers 7. Manage IT Structure 8. Customer Involvement. Factor # 1. Top […]

Data Warehouse: Meaning, Characteristics and Benefits

After reading this article you will learn about:- 1. Meaning of Data Warehouse 2. Characteristics of Data Warehouse 3. Benefits 4. Dimensions. Meaning of Data Warehouse: As companies have grown larger they have become separated both geographically and culturally from the markets and customers they serve. Disney, an American corporation, has operations in Europe, Asia […]

CRM and Business Intelligence

Analytical CRM, when done right, involves large amounts of cross-functional data. This data is often stored on a data warehouses repository of corporate data from various sources intended to facilitate business analysis. Data warehouses continue to deliver critical knowledge in a range of industries, generating returns on investment in the hundreds of millions of dollars, […]

How to Develop a Customer-Related Database? (6 Steps)

This article throws light upon the six steps to be followed to develop a customer-related database. The steps are: 1. Define the Database Functions 2. Define the Information Requirements 3. Identify the Information Sources 4. Select the Database Technology and Hardware Platform 5. Populate the Database 6. Maintain the Database. Step # 1. Define the […]

5 Best Contact Management Applications

List of five best contact management application:- 1. Gmail/Google Contacts 2. Plaxo 3. Microsoft Outlook 4. Address Book 5. Palm PDA. Contact Management Application # 1. Gmail/Google Contacts (Web-Based): Popular for its web-accessibility and the sheer fact that any contact management system built into arguably the best email client around has a lot going for […]

Data Mining: Meaning, Scope and Its Applications

After reading this article you will learn about:- 1. Meaning of Data Mining 2. Concept of Data Mining 3. Foundations 4. Scope 5. Working 6. Architecture 7. Profitable Applications. Meaning of Data Mining: In the CRM context, data mining can be defined as follows: Data mining is the application of descriptive and predictive analytics to […]