Tag Archives | Variables

Marketing Mix: Definition, Elements and Forces | Marketing Management

In this article we will discuss about:- 1. Definition of Marketing Mix 2. Elements of Marketing Mix 3. Market and Marketing Forces Governing It. Definition of Marketing Mix: Some "defini­tions" of marketing mix are given below: 1. "Marketing mix refers to the amounts and kinds of marketing vari­ables the firm is using at a particular time." [According to Philip Kotler] [...]

By |2017-03-04T15:07:46+05:30March 4, 2017|Marketing Mix|Comments Off on Marketing Mix: Definition, Elements and Forces | Marketing Management
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Main Variables of Cross-Cultural Communication

This article throws light upon the four main variables of cross-culture communication. The variable are: 1. Time and Space 2. Fate and Personal Responsibility 3. Face and Face-Saving 4. Non-Verbal Communication. Cross-Cultural Communication: Variable # 1. Time and Space: Time is one of the most central differences that separate cultures and cultural ways of doing things. In the West, time [...]

By |2016-06-18T08:22:53+05:30June 18, 2016|Communication|Comments Off on Main Variables of Cross-Cultural Communication
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