3 Main Types of Data Analysis used in CRM

This article throws light upon the three main types of data analysis used in CRM. The types are: 1. OLAP (Online Analytical Processing) 2. Click Stream Analysis 3. Personalization and Collaborative Filtering. Data Analysis: Type # 1. OLAP (Online Analytical Processing): Despite its varied interpretations, 'data mining' has acquired an almost mystical allure over the past decade, although its widespread [...]