Tag Archives | Strategic Planning

Strategic Planning, Alternatives and Implementation | Business Marketing

In this article we will discuss about strategic planning, alternatives and implementation in an organization. Strategic Planning: Strategic planning is an organizational management activity that is used to set priorities, focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals, establish agreement around intended outcomes/results, and assess and adjust the organization's direction in [...]

By |2018-05-15T06:59:40+05:30May 15, 2018|Strategic Planning|Comments Off on Strategic Planning, Alternatives and Implementation | Business Marketing
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Process of Strategic Planning: 5 Stages | Management

The following points highlight the five main stages involved in the process of strategic planning. The stages are: 1. Objectives 2.  SWOT Analysis 3. Gap Analysis 4.Strategy Alternatives 5.Strategy Implementation.  Stage # 1. Objectives: Both Drucker and Ansoff suggest that the overall objective of the firm is not profit maximisation but long-term profitability. Ansoff has identified a 'hierarchy of objectives' [...]

By |2017-03-04T15:07:53+05:30March 4, 2017|Strategic Planning|Comments Off on Process of Strategic Planning: 5 Stages | Management
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Process of Strategic Planning: 3 Levels | Strategic Management

The following points highlight the three levels of strategic planning process. The levels are:- 1. Business Unit Level Planning 2. Product Level Planning 3. Corporate Level Planning. Level # 1. Business Unit Level Planning: When a company produces one product or a set of products so closely related that they belong to the same industry, we can think of strategic [...]

By |2017-03-04T15:07:52+05:30March 4, 2017|Strategic Planning|Comments Off on Process of Strategic Planning: 3 Levels | Strategic Management
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