Archive | Industrial Marketing

Industrial Marketing Plan | Business Marketing

In this article we will discuss about:- how to develop, implement and control industrial marketing plans. Developing Industrial Marketing Plan: The program is made up of six interconnected marketing processes: 1. Strategic Marketing: This process defines and develops the unique value proposition, the positioning and the differentiation of the innovation that is being introduced. The goal is to have the [...]

By |2018-05-15T06:59:40+05:30May 15, 2018|Industrial Marketing|Comments Off on Industrial Marketing Plan | Business Marketing
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Strategic Planning Process for Industrial Marketing

In this article we will discuss about the strategic planning process for industrial marketing. Stage-1 - Defining the Organization's Mission: A company's mission reflects the business domain or framework within which the firm will operate. The business domain of the organisation consists of the customer groups that will be served, basic products that will be offered and the technology involved. [...]

By |2018-05-15T06:59:40+05:30May 15, 2018|Industrial Marketing|Comments Off on Strategic Planning Process for Industrial Marketing
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